Project Overview: Infinium Spirits Inc. engaged me, a freelance video editor, to rejuvenate their 2017 sizzle reel by integrating footage of their new product, Santo, and to refresh the overall aesthetic of the video. Using Adobe After Effects and Premiere Pro, I worked to enhance the existing footage while ensuring the new product was seamlessly introduced. The challenge was to maintain the brand's high-quality image while updating the video to reflect current trends in visual storytelling. I meticulously edited and modified the content to create a cohesive narrative that not only showcased the new product but also revitalized the brand's dynamic feel.
Outcome and Impact: The revamped sizzle reel for Infinium Spirits was well-received, with the client expressing satisfaction with how the new product, Santo, was integrated into the narrative. The updated video not only highlighted the product's unique qualities but also significantly improved viewer engagement at trade shows. Feedback from the company noted an increase in brand interest and product inquiries post-release, attributing this to the modernized look and feel of the reel. This project showcased my ability as a freelancer to enhance existing content, adapt to brand guidelines, and deliver a product that aligns with both creative vision and corporate objectives, all while clearly acknowledging the rights and credits of the original filming team and Infinium Spirits Inc.
