Project Overview: I was commissioned by Seagram's Vodka to create event posters for a series of promotional events at local bars, focusing on select SKUs tailored for specific markets. The task was to design eye-catching posters that not only highlighted the featured vodka products but also captured the essence of the local culture or events being promoted. Each poster needed to be unique, reflecting the vibe of the bar or the event while maintaining Seagram's brand identity. I used vibrant colors, and clear product callouts to ensure the posters were both attractive and informative.
Outcome and Impact: The posters significantly enhanced the visibility and appeal of Seagram's Vodka at these local bar events. Feedback from bar owners and attendees was positive, with many noting an increase in interest and sales of the highlighted SKUs during the events. The campaign's success was evident in the uptick in brand engagement in the targeted markets, with some bars reporting increase in sales of the featured products. This project demonstrated my capability as a freelance designer to adapt a national brand's messaging to resonate on a local level, effectively driving consumer interaction and boosting sales.
